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Título: BUSINESS PLAN: ANALYSIS OF INSERTION THE MD.X COMPANY IN THE MARKET
Autor(es): PEDRO SAAD DE CASTRO
Colaborador(es): ROBERTO VELASCO KOPP JUNIOR - Orientador
Catalogação: 19/JUN/2008 Língua(s): PORTUGUESE - BRAZIL
Tipo: TEXT Subtipo: SENIOR PROJECT
Notas: [pt] Todos os dados constantes dos documentos são de inteira responsabilidade de seus autores. Os dados utilizados nas descrições dos documentos estão em conformidade com os sistemas da administração da PUC-Rio.
[en] All data contained in the documents are the sole responsibility of the authors. The data used in the descriptions of the documents are in conformity with the systems of the administration of PUC-Rio.
Referência(s): [pt] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=11809@1
[en] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=11809@2
DOI: https://doi.org/10.17771/PUCRio.acad.11809
Resumo:
The following overview is to introduce and clarify the introduction of the MD.X brand name, as well to identify objectives and benchmarks therein, related to hospital and health care markets, an area which is becoming evermore competitive. We have completed and consolidated detailed studies and elaboration of the basic project, feasibility studies, execution and implementation of the project, as well as having performed in depth commercial studies concerning the market potential. This will be an innovative enterprise in medical care concepts aimed at offering high quality services with accessible costing.
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