TRABALHOS DE FIM DE CURSO @PUC-Rio
| Título: | ART OR ICONOGRAPHIC BOOKS: UNDERSTANDING THE TEACHERS AND STUDENTS ATTITUDES ACCORDING TO THIS TYPE OF BOOK | ||||||||||||
| Autor(es): |
PAULO HENRIQUE F GOULART PEREIRA |
||||||||||||
| Colaborador(es): |
PAULA CRISTINA DA CUNHA GOMES - Orientador |
||||||||||||
| Catalogação: | 19/JUN/2008 | Língua(s): | PORTUGUESE - BRAZIL |
||||||||||
| Tipo: | TEXT | Subtipo: | SENIOR PROJECT | ||||||||||
| Notas: |
[pt] Todos os dados constantes dos documentos são de inteira responsabilidade de seus autores. Os dados utilizados nas descrições dos documentos estão em conformidade com os sistemas da administração da PUC-Rio. [en] All data contained in the documents are the sole responsibility of the authors. The data used in the descriptions of the documents are in conformity with the systems of the administration of PUC-Rio. |
||||||||||||
| Referência(s): |
[pt] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=11799@1 [en] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=11799@2 |
||||||||||||
| DOI: | https://doi.org/10.17771/PUCRio.acad.11799 | ||||||||||||
| Resumo: | |||||||||||||
|
The purpose of this study is to understand the attitude of
PUC-Rio´s
students and teachers in the Humanities area concerning Art
and Iconographic
books. To gather the basic data, a questionnaire was given
to 142 people.
The results showed that there is a great opportunity for
art publishing
houses to narrow the relationship with the final costumer,
improving their direct
marketing. It was also confirmed that financial issues
(such as price and lack of
money) are the main reason that explain why the
participants in this research
don´t buy as many books as they would desire.
|
|||||||||||||
|
|||||||||||||
