TRABALHOS DE FIM DE CURSO @PUC-Rio
| Título: | WHAT ARE THE CONSUMER ATTITUDES TOWARDS THE SMS INTERACTIVITIES IN FOOTBALL TRANSMISSIONS? | ||||||||||||
| Autor(es): |
PATRICK IAN MEDLEY BROWNE |
||||||||||||
| Colaborador(es): |
PAULA CRISTINA DA CUNHA GOMES - Orientador |
||||||||||||
| Catalogação: | 18/JUN/2008 | Língua(s): | PORTUGUESE - BRAZIL |
||||||||||
| Tipo: | TEXT | Subtipo: | SENIOR PROJECT | ||||||||||
| Notas: |
[pt] Todos os dados constantes dos documentos são de inteira responsabilidade de seus autores. Os dados utilizados nas descrições dos documentos estão em conformidade com os sistemas da administração da PUC-Rio. [en] All data contained in the documents are the sole responsibility of the authors. The data used in the descriptions of the documents are in conformity with the systems of the administration of PUC-Rio. |
||||||||||||
| Referência(s): |
[pt] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=11793@1 [en] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=11793@2 |
||||||||||||
| DOI: | https://doi.org/10.17771/PUCRio.acad.11793 | ||||||||||||
| Resumo: | |||||||||||||
|
In Brazil, theres an unsupplied demand for scientific
papers that can
construct a base of studies related to sports. This
research is intended to help
building such a base, through a research focused on the
sport transmissions
market and its services of interactivity through SMS
offered within them. Through
qualitative and quantitative research it was possible to
draw a brief profile of the
relationship between viewer and such services, in spite of
the limitations brought
by the kind of sample utilized. Companies positive
approaches were noticed as
well as mistakes that they might be incurring in and
opportunities available for the
development of new products.
|
|||||||||||||
|
|||||||||||||
