TRABALHOS DE FIM DE CURSO @PUC-Rio
| Título: | CONSUMER SATISFACTION RESEARCH CASE: ESSENTIALIS - BEAUTY INSTITUTE | ||||||||||||
| Autor(es): |
PATRICIA VELLOSO PELUSO DE OLIVEIRA |
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| Colaborador(es): |
LUIS FERNANDO HOR MEYLL ALVARES - Orientador |
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| Catalogação: | 11/JUN/2008 | Língua(s): | PORTUGUESE - BRAZIL |
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| Tipo: | TEXT | Subtipo: | SENIOR PROJECT | ||||||||||
| Notas: |
[pt] Todos os dados constantes dos documentos são de inteira responsabilidade de seus autores. Os dados utilizados nas descrições dos documentos estão em conformidade com os sistemas da administração da PUC-Rio. [en] All data contained in the documents are the sole responsibility of the authors. The data used in the descriptions of the documents are in conformity with the systems of the administration of PUC-Rio. |
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| Referência(s): |
[pt] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=11758@1 [en] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=11758@2 |
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| DOI: | https://doi.org/10.17771/PUCRio.acad.11758 | ||||||||||||
| Resumo: | |||||||||||||
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Essentialis - Beauty Institute is a hairdresser salon,
where service quality and customer
attendance is a top priority. Although it has been
operating during the last six years, it
has never been done any survey regarding customers
satisfaction related to services
given from the point of view of the customers. Since the
market is more competitive and
to offer differentiated service is a must it was concluded
the necessity to identify the
current level of satisfaction of the customers and also to
have a better understanding of
the process of evaluation used by customers to evaluate the
services, so that better
decisions ate taken.
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