Título: | FACTORS THAT INFLUENCE ON THE CHOICE OF A MOVIE TO BE WATCHED IN THE CINEMA | ||||||||||||
Autor(es): |
OMAR PEREIRA DE SOUZA |
||||||||||||
Colaborador(es): |
MARIE AGNES CHAUVEL - Orientador |
||||||||||||
Catalogação: | 11/JUN/2008 | Língua(s): | PORTUGUESE - BRAZIL |
||||||||||
Tipo: | TEXT | Subtipo: | SENIOR PROJECT | ||||||||||
Notas: |
[pt] Todos os dados constantes dos documentos são de inteira responsabilidade de seus autores. Os dados utilizados nas descrições dos documentos estão em conformidade com os sistemas da administração da PUC-Rio. [en] All data contained in the documents are the sole responsibility of the authors. The data used in the descriptions of the documents are in conformity with the systems of the administration of PUC-Rio. |
||||||||||||
Referência(s): |
[pt] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=11757@1 [en] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=11757@2 |
||||||||||||
DOI: | https://doi.org/10.17771/PUCRio.acad.11757 | ||||||||||||
Resumo: | |||||||||||||
The paper had the main objective of finding out the factors
that would bring
people to watch movies in the theatres. Initially it was
made a bibliographic
research on journals, magazines, sites and books in order
to help
understand how the decision process on the choice of a
movie develops.
Because of this bibliographic research it was possible to
obtain enough
data to elaborate a questionnaire that had the basis of
getting practical
information of how the decision process would behavior.
Further on, the
questionnaire was distributed among one hundred cinema
consumers and
by the analysis of all the results of the questionnaires, a
final conclusion
was reached.
|
|||||||||||||
|