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Título: FACTORS THAT INFLUENCE ON THE CHOICE OF A MOVIE TO BE WATCHED IN THE CINEMA
Autor(es): OMAR PEREIRA DE SOUZA
Colaborador(es): MARIE AGNES CHAUVEL - Orientador
Catalogação: 11/JUN/2008 Língua(s): PORTUGUESE - BRAZIL
Tipo: TEXT Subtipo: SENIOR PROJECT
Notas: [pt] Todos os dados constantes dos documentos são de inteira responsabilidade de seus autores. Os dados utilizados nas descrições dos documentos estão em conformidade com os sistemas da administração da PUC-Rio.
[en] All data contained in the documents are the sole responsibility of the authors. The data used in the descriptions of the documents are in conformity with the systems of the administration of PUC-Rio.
Referência(s): [pt] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=11757@1
[en] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=11757@2
DOI: https://doi.org/10.17771/PUCRio.acad.11757
Resumo:
The paper had the main objective of finding out the factors that would bring people to watch movies in the theatres. Initially it was made a bibliographic research on journals, magazines, sites and books in order to help understand how the decision process on the choice of a movie develops. Because of this bibliographic research it was possible to obtain enough data to elaborate a questionnaire that had the basis of getting practical information of how the decision process would behavior. Further on, the questionnaire was distributed among one hundred cinema consumers and by the analysis of all the results of the questionnaires, a final conclusion was reached.
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