TRABALHOS DE FIM DE CURSO @PUC-Rio
| Título: | COMPANIES INTERNATIONALISATION THROUGH STRATEGIC ALLIANCES: CASE STUDY ABOUT LANGGUTH | ||||||||||||
| Autor(es): |
NATASHA FREITAS ASSAIFE |
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| Colaborador(es): |
CAMILA DE SOUSA BRAGA RADEMAKER - Orientador |
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| Catalogação: | 11/JUN/2008 | Língua(s): | PORTUGUESE - BRAZIL |
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| Tipo: | TEXT | Subtipo: | SENIOR PROJECT | ||||||||||
| Notas: |
[pt] Todos os dados constantes dos documentos são de inteira responsabilidade de seus autores. Os dados utilizados nas descrições dos documentos estão em conformidade com os sistemas da administração da PUC-Rio. [en] All data contained in the documents are the sole responsibility of the authors. The data used in the descriptions of the documents are in conformity with the systems of the administration of PUC-Rio. |
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| Referência(s): |
[pt] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=11756@1 [en] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=11756@2 |
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| DOI: | https://doi.org/10.17771/PUCRio.acad.11756 | ||||||||||||
| Resumo: | |||||||||||||
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This case study involves the analysis of the business
planning process toward an
internationalisation, through strategic alliances in
countries as Brazil for example.
This type of internationalisation is very practiced and
discussed nowadays. The
main objective of this study consists in understanding the
principal criterions that
the german company Langguth, wine producer, may take in
consideration in
potential strategic allies in Brazil. Bibliographic
researches and the interviews with
the company experts made possible to be seen that the
principal Langguth´s
challenge, based on a multidomestical orientation, consists
in promoting its image
to brazilian market, what demands partners with this
strength.
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