The work approaches the elaboration and the analysis of a strategical plan with the objective to show if will be viable the expansion of the company Vida & Cia. Geriatria Ltda. The expansion proposal would be the construction of a rejoinder of the current headquarters to fold the number of its capacity, that is, to make available the vacant double for the attendance of the patients. To assist in the elaboration of the strategical plan, also it was necessary to analyze the target audience and the competition, esteem the demand and to evaluate the behavior of the consumer, as well as the factors that influence in its decision of purchase. However, research in the archives of the city hall, as well as in the statisticians of the IBGE had become essentials, to determine the growth of the aged population in the next years, since, exactly this aged population, beyond quantifying the waited demand, also contributes for the verification of the waited return, that is, for the verification of that the investment will have return. After the search of data to consolidate the strategical plan, was possible to evaluate it, to reach the intermediate objectives considered in this study and to reach a necessary reply to the final objective, which is the decision taking to extend the company Vida & Cia. And thus can be concluded that the expansion is attractive of the economic point of view for the company owner.