Despite the lack of consensus on the definition of corporate social responsibility, there is an increasing pressure from social agents on the social and environmental impact produced by the private sector business activities, claiming for a socially responsible behavior. Companies have been responding well to this, although in different stages of initiatives. Simultaneously, the idea of reputation is being considered of great importance by the companies management. The organizations now seek long-lasting relationships with their stakeholders, willing to go beyond the company/consumer formula. For such, this research intends to show if the external public already notices a corporate social responsibility contribution to its eventual positive reputation.