TRABALHOS DE FIM DE CURSO @PUC-Rio
| Título: | STUDY OF THE PERCEPTION OF THE BRAND LANCÔME REGARDING TO THE OTHERS BRANDS OF THE LUXURY MAKE-UP MARKET, THROUGH THE FEELING OF THE WOMAN IN R.J | ||||||||||||
| Autor(es): |
MARIA FERNANDA C SARLO BAIGUR |
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| Colaborador(es): |
ANDRE LUIZ ROIZMAN - Orientador |
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| Catalogação: | 04/JUN/2008 | Língua(s): | PORTUGUESE - BRAZIL |
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| Tipo: | TEXT | Subtipo: | SENIOR PROJECT | ||||||||||
| Notas: |
[pt] Todos os dados constantes dos documentos são de inteira responsabilidade de seus autores. Os dados utilizados nas descrições dos documentos estão em conformidade com os sistemas da administração da PUC-Rio. [en] All data contained in the documents are the sole responsibility of the authors. The data used in the descriptions of the documents are in conformity with the systems of the administration of PUC-Rio. |
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| Referência(s): |
[pt] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=11730@1 [en] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=11730@2 |
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| DOI: | https://doi.org/10.17771/PUCRio.acad.11730 | ||||||||||||
| Resumo: | |||||||||||||
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The main objective of this research was to investigate how
the brand Lancôme is
posicionated in the luxury make-up market compared to the
other brands by the feeling of
the the woman in Rio de Janeiro. Seven points were chosen
by the author to compare
Lancôme to the others brands: colors, package design,
fixation, suncare protection, gifts,
brushes to application, and beauty happenings.
The luxury make-up market is a very particualr market. The
costs are very high, and
they are not a point of distinction between the brands. The
most important factors to be
weel suceed at this market are very subtlety.
The research found that Lancôme and MAC, are the first and
the second, severally
by the Rio de janeiro
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