TRABALHOS DE FIM DE CURSO @PUC-Rio
| Título: | CASE STUDY: THE CONSTRUCTION OF A STRATEGIC PARTNERSHIP BETWEEN REXAM, ALUMINUM CAN SUPPLIER, AND THE INDUSTRY OF BEVERAGES PITÚ | ||||||||||||
| Autor(es): |
LUCIANA ROUSSELET PAULINO |
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| Colaborador(es): |
JOSE ROBERTO POTSCH - Orientador |
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| Catalogação: | 21/MAI/2008 | Língua(s): | PORTUGUESE - BRAZIL |
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| Tipo: | TEXT | Subtipo: | SENIOR PROJECT | ||||||||||
| Notas: |
[pt] Todos os dados constantes dos documentos são de inteira responsabilidade de seus autores. Os dados utilizados nas descrições dos documentos estão em conformidade com os sistemas da administração da PUC-Rio. [en] All data contained in the documents are the sole responsibility of the authors. The data used in the descriptions of the documents are in conformity with the systems of the administration of PUC-Rio. |
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| Referência(s): |
[pt] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=11684@1 [en] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=11684@2 |
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| DOI: | https://doi.org/10.17771/PUCRio.acad.11684 | ||||||||||||
| Resumo: | |||||||||||||
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This paper consists in a case study of the partnership
between Rexam,
aluminum can supplier and Pitú, beverage manufacturer. It
has the purpose of
identify and describe, based on marketing conceptions, the
main reasons which
have influenced the success of this partnership.
With the description of the industrial marketing strategy
used by Rexam to
this customer and the analysis of the characteristics of
the relationship between
them, it was possible to identify the reasons for this
success. The customer
services provided by Rexam have a strong influence in this
partnership, because
they improve the value of the product supplied and provide
better competitive
advantage to Pitú in its consumer market.
In order to contribute to the improvement of this
relationship, this case
study also has the purpose of identify its weaknesses and
make suggestions to
minimize them.
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