TRABALHOS DE FIM DE CURSO @PUC-Rio
| Título: | THE YOUNG PUBLIC`S LOYALTY IN THE MOBILE PHONE INDUSTRY | ||||||||||||
| Autor(es): |
JULIANA DA SILVA KAPPAUNN |
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| Colaborador(es): |
LUIZ CARLOS GESUALDI JUNIOR - Orientador |
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| Catalogação: | 19/MAI/2008 | Língua(s): | PORTUGUESE - BRAZIL |
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| Tipo: | TEXT | Subtipo: | SENIOR PROJECT | ||||||||||
| Notas: |
[pt] Todos os dados constantes dos documentos são de inteira responsabilidade de seus autores. Os dados utilizados nas descrições dos documentos estão em conformidade com os sistemas da administração da PUC-Rio. [en] All data contained in the documents are the sole responsibility of the authors. The data used in the descriptions of the documents are in conformity with the systems of the administration of PUC-Rio. |
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| Referência(s): |
[pt] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=11669@1 [en] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=11669@2 |
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| DOI: | https://doi.org/10.17771/PUCRio.acad.11669 | ||||||||||||
| Resumo: | |||||||||||||
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Due to the large competition in the mobile phone industry,
it comes to attention the importance to companies in keeping their actual clients
and gaining new ones from the competition. In this context, the following research is
elaborated by the information from young clients from the mobile phone companies that act
in the Rio de Janeiro market, with the objective to pinpoint the attributes that
have greater value in the loyalty of the young public.
The study also seeks to relate the young client
satisfaction with their tendency in staying with the same phone company. And also, it aims to
study the option of switching your cell phone as a tool for retaining the young
public.
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