According to TWO (Tourism World Organization), tourism is the area of economy that increases a lot and, consequently, employs people all over the world. Brazil is considered one of the emerging destines of this area, therefore, it is expected a lot of internal and external investments in the next years. Fidelity Card, in this context, will be focured to tourists who come to Rio de Janeiro, as it has the highest national tourism indicator, offering discounts and advantages on city`s establishment and tourism places.