TRABALHOS DE FIM DE CURSO @PUC-Rio
| Título: | TAXI MEDIA: ESSAY ABOUT POTENCIAL AND BARRIERS TO SUCCESS AS MEDIA VEHICLE IN BRAZIL | ||||||||||||
| Autor(es): |
DIOGO SIMOES RICARDO SANTOS |
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| Colaborador(es): |
CAMILA DE SOUSA BRAGA RADEMAKER - Orientador |
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| Catalogação: | 16/MAI/2008 | Língua(s): | PORTUGUESE - BRAZIL |
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| Tipo: | TEXT | Subtipo: | SENIOR PROJECT | ||||||||||
| Notas: |
[pt] Todos os dados constantes dos documentos são de inteira responsabilidade de seus autores. Os dados utilizados nas descrições dos documentos estão em conformidade com os sistemas da administração da PUC-Rio. [en] All data contained in the documents are the sole responsibility of the authors. The data used in the descriptions of the documents are in conformity with the systems of the administration of PUC-Rio. |
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| Referência(s): |
[pt] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=11642@1 [en] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=11642@2 |
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| DOI: | https://doi.org/10.17771/PUCRio.acad.11642 | ||||||||||||
| Resumo: | |||||||||||||
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The present essay pretends to demonstrate the effectiveness
of cabs as a media vehicle and to investigate possible
barriers to development and success, as in different world
capitals, in Brazil. This study, based in information and
opinions provided by the player directly involved on media
planning or buying and ad messages carrying - the
advertising agency - is an useful initiative for the
Brazilian academic enviromment.
The information, data, facts and opinions pot-pourri
offered here will, beyond the immediate possible
utilization by marketing professionals and professors, will
also serve as basis to future works on media and media
vehicles fields.
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