TRABALHOS DE FIM DE CURSO @PUC-Rio
| Título: | THE INFLUENCE OF AMBIENTAL AND SOCIAL RESPONSIBILITY ACTIONS IN THE CONSUMERNULLS BEHAVIOR OF THE RETAIL BANKS | ||||||||||||
| Autor(es): |
CAIO BARBOSA PEREIRA LEONARDO |
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| Colaborador(es): |
LEA MARA BENATTI ASSAID - Orientador |
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| Catalogação: | 08/MAI/2008 | Língua(s): | PORTUGUESE - BRAZIL |
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| Tipo: | TEXT | Subtipo: | SENIOR PROJECT | ||||||||||
| Notas: |
[pt] Todos os dados constantes dos documentos são de inteira responsabilidade de seus autores. Os dados utilizados nas descrições dos documentos estão em conformidade com os sistemas da administração da PUC-Rio. [en] All data contained in the documents are the sole responsibility of the authors. The data used in the descriptions of the documents are in conformity with the systems of the administration of PUC-Rio. |
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| Referência(s): |
[pt] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=11619@1 [en] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=11619@2 |
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| DOI: | https://doi.org/10.17771/PUCRio.acad.11619 | ||||||||||||
| Resumo: | |||||||||||||
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Nowadays, in the country where we live, it is of common
knowledge that the
most diverse necessities and lacks of the Brazilian
population, including
educational and health service, are not completely supplied
by the state
performance.
The initiative of private companies in the attempt to
supply part of these
lacks has revealed very important for the population, but
also for the companies
for lots of reasons. The banking sector has adopted this
initiative and is one of
the sectors that more invest and divulge such ambient and
social activities.
Admitting itself that these ambient and social activities
can exert influences
in the sectors behavior, this study tries to
investigate the level of
conscience regarding such activities, as well as the
attributed degree of
importance they for the consumer and also to identify to
influences in the
consumer
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