TRABALHOS DE FIM DE CURSO @PUC-Rio
| Título: | USE OF CELEBRITIES IN PUBLICITIES AND IT`S EFFECTS ABOUT THE PERCEPTION OF THE CONSUMER | ||||||||||||
| Autor(es): |
ALICE IMBASSAHY DE CASTRO |
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| Colaborador(es): |
PAULA CRISTINA DA CUNHA GOMES - Orientador |
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| Catalogação: | 30/ABR/2008 | Língua(s): | PORTUGUESE - BRAZIL |
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| Tipo: | TEXT | Subtipo: | SENIOR PROJECT | ||||||||||
| Notas: |
[pt] Todos os dados constantes dos documentos são de inteira responsabilidade de seus autores. Os dados utilizados nas descrições dos documentos estão em conformidade com os sistemas da administração da PUC-Rio. [en] All data contained in the documents are the sole responsibility of the authors. The data used in the descriptions of the documents are in conformity with the systems of the administration of PUC-Rio. |
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| Referência(s): |
[pt] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=11588@1 [en] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=11588@2 |
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| DOI: | https://doi.org/10.17771/PUCRio.acad.11588 | ||||||||||||
| Resumo: | |||||||||||||
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The present research aims to understand if the use of
celebrities in
publicities increases the perception of the consumer in
relation to the announced
product and the intention of purchase it. For such, two
publicities, one for coffee
and another one for perfume had been developed. Fifty one
questionnaires had
been obtained from people of both sexes. The questionnaire
measured the
attractiveness, the credibility and the knowledge of the
endorser related to the
product. The objective was to measure if there were
differences in intentions of
purchase of participants when exposed to publicities
endorsed by celebrities or
unkown people.
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