TRABALHOS DE FIM DE CURSO @PUC-Rio
| Título: | RE-POSITION OF MONTHAL IN THE NIGHT-LINGERIE MARKET OF NOVA FRIBURGO | ||||||||||||
| Autor(es): |
ALANA GUERREIRO AZEVEDO |
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| Colaborador(es): |
JORGE MANOEL TEIXEIRA CARNEIRO - Orientador |
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| Catalogação: | 29/ABR/2008 | Língua(s): | PORTUGUESE - BRAZIL |
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| Tipo: | TEXT | Subtipo: | SENIOR PROJECT | ||||||||||
| Notas: |
[pt] Todos os dados constantes dos documentos são de inteira responsabilidade de seus autores. Os dados utilizados nas descrições dos documentos estão em conformidade com os sistemas da administração da PUC-Rio. [en] All data contained in the documents are the sole responsibility of the authors. The data used in the descriptions of the documents are in conformity with the systems of the administration of PUC-Rio. |
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| Referência(s): |
[pt] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=11583@1 [en] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=11583@2 |
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| DOI: | https://doi.org/10.17771/PUCRio.acad.11583 | ||||||||||||
| Resumo: | |||||||||||||
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Monthal s Night Lingerie is an organization that is very
concerned with its
product s quality (night gains, pijamas and bay-dolls). The
company has been in
the market for 15 years and until now it had not done a
study of it is actual
position in the night lingerie s market of Nova Friburgo.
During the analysis, some
questions came up: What is Monthal s position in the night
lingerie s market of
Nova Friburgo? And how can the company raise its
rentability, ofering
orientations for a strategic repositioning. After the study
of these concepts, a
qualitative field research will be made with the owner of
the organization,
consumers and deliverers of the region to identify what is
the actual positioning of
Monthal and suggest it is re-positioning in this market.
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