TRABALHOS DE FIM DE CURSO @PUC-Rio
| Título: | MULTIPURPOSE ARENAS: IDENTIFYING OPPORTUNITIES | ||||||||||||
| Autor(es): |
FELIPE VIEIRA VEIGA |
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| Colaborador(es): |
LUIZ CARLOS GESUALDI JUNIOR - Orientador |
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| Catalogação: | 09/NOV/2007 | Língua(s): | PORTUGUESE - BRAZIL |
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| Tipo: | TEXT | Subtipo: | SENIOR PROJECT | ||||||||||
| Notas: |
[pt] Todos os dados constantes dos documentos são de inteira responsabilidade de seus autores. Os dados utilizados nas descrições dos documentos estão em conformidade com os sistemas da administração da PUC-Rio. [en] All data contained in the documents are the sole responsibility of the authors. The data used in the descriptions of the documents are in conformity with the systems of the administration of PUC-Rio. |
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| Referência(s): |
[pt] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=10829@1 [en] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=10829@2 |
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| DOI: | https://doi.org/10.17771/PUCRio.acad.10829 | ||||||||||||
| Resumo: | |||||||||||||
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This study has the purpose of identifying the opportunities
a multipurpose arena
has for generating revenue through different sports
marketing strategies. Although
sport marketing is consolidated in Brazil, there are few
professionals who explore
all the possibilities a multipurpose arena can offer to
increase clubs wealth. For
this study, two multipurpose arenas were identified:
Kyocera Arena, property of
Atlético Paranaense-PR, and Arena Joinville, owned by the
city of Joinville
government. Then an interview was done with one responsible
in each arena and
it has become clear that there are several possibilities of
revenue generation on
these arenas, turning them into viable project.
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