TRABALHOS DE FIM DE CURSO @PUC-Rio
| Título: | THE INFLUENCE OF THE CHANGING IN COMMUNICATION PARADIGM INTO SPORTS SPONSORSHIP | ||||||||||||
| Autor(es): |
EDUARDO OLIVEIRA BOTELHO RAMALHO |
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| Colaborador(es): |
RODOLFO ALVES HORTA - Orientador |
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| Catalogação: | 31/OUT/2007 | Língua(s): | PORTUGUESE - BRAZIL |
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| Tipo: | TEXT | Subtipo: | SENIOR PROJECT | ||||||||||
| Notas: |
[pt] Todos os dados constantes dos documentos são de inteira responsabilidade de seus autores. Os dados utilizados nas descrições dos documentos estão em conformidade com os sistemas da administração da PUC-Rio. [en] All data contained in the documents are the sole responsibility of the authors. The data used in the descriptions of the documents are in conformity with the systems of the administration of PUC-Rio. |
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| Referência(s): |
[pt] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=10785@1 [en] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=10785@2 |
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| DOI: | https://doi.org/10.17771/PUCRio.acad.10785 | ||||||||||||
| Resumo: | |||||||||||||
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The objective of this research is to identify which are the
new types of sponsorship used
by the companies in soccer, inside this new context of
communication fragmentation ,
where the client has the power in his hands, and from there
offer solutions of
sponsorship that go far from the visibility context, and
try to find actions of interactive
and relationship with clients and companies.
The research will analyze the partnership between Flamengo
and Schincariol trying to
support this analysis in the 4 ps of marketing defined by
McCarthy.
The monograph have a bibliography Research and an interview
with the Marketing
vice-president of Flamengo, which Nova Schin and Flamengo
partnership will be
analyzed and compared to the rhetorical referential of this
paper work.
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