TRABALHOS DE FIM DE CURSO @PUC-Rio
| Título: | STRATEGIES OF PROMOTION IN THE LAUNCHING OF FRENCH FILMS IN THE BRAZILIAN MARKET: A STUDY OF CASE | ||||||||||||
| Autor(es): |
FABIO FRANCISCO DE ARAUJO |
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| Colaborador(es): |
MARIE AGNES CHAUVEL - Orientador |
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| Catalogação: | 30/OUT/2007 | Língua(s): | PORTUGUESE - BRAZIL |
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| Tipo: | TEXT | Subtipo: | SENIOR PROJECT | ||||||||||
| Notas: |
[pt] Todos os dados constantes dos documentos são de inteira responsabilidade de seus autores. Os dados utilizados nas descrições dos documentos estão em conformidade com os sistemas da administração da PUC-Rio. [en] All data contained in the documents are the sole responsibility of the authors. The data used in the descriptions of the documents are in conformity with the systems of the administration of PUC-Rio. |
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| Referência(s): |
[pt] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=10777@1 [en] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=10777@2 |
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| DOI: | https://doi.org/10.17771/PUCRio.acad.10777 | ||||||||||||
| Resumo: | |||||||||||||
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France is the third country in cinematographic production
in the world; however it occupies the
second position among countries in the distribution of
films in the international market. In 2005,
more than 73 million spectators saw French films around the
world, an increase of 49%
compared to 2004. In Brazil, more North American
productions are attended. However, in
recent years, a significant increase of interest for other
film alternatives has been observed. The
objective of this study is to investigate the strategies
used for the promotion of French films in
the Brazilian market, focusing on the question of
standardization versus adaptation. For such, a
case study was elaborated on the independent distribution
firm Downtown Filmes, describing
and to analyzing the promotion strategies used to attract
the Brazilian public to the launching of
French films.
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