TRABALHOS DE FIM DE CURSO @PUC-Rio
| Título: | BEER CONSUMPTION IN CLASS C: PRODUCT ATTRIBUTES AND PURCHASE DECISION | ||||||||||||
| Autor(es): |
ANA MARCANTH |
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| Colaborador(es): |
MARIE AGNES CHAUVEL - Orientador |
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| Catalogação: | 12/SET/2007 | Língua(s): | PORTUGUESE - BRAZIL |
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| Tipo: | TEXT | Subtipo: | SENIOR PROJECT | ||||||||||
| Notas: |
[pt] Todos os dados constantes dos documentos são de inteira responsabilidade de seus autores. Os dados utilizados nas descrições dos documentos estão em conformidade com os sistemas da administração da PUC-Rio. [en] All data contained in the documents are the sole responsibility of the authors. The data used in the descriptions of the documents are in conformity with the systems of the administration of PUC-Rio. |
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| Referência(s): |
[pt] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=10549@1 [en] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=10549@2 |
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| DOI: | https://doi.org/10.17771/PUCRio.acad.10549 | ||||||||||||
| Resumo: | |||||||||||||
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This study aims at determining what are the factors, as
well as their respective
degree of importance, affecting the home consumption of
beer in class C. In order to
accomplish this, a bibliographical survey about the
decision process regarding the
purchase of beer in this class has been carried out. In
addition, a field research has
also been performed through several questionaries. The
data obtained has been
analyzed quantitatively, by computing an importance index
as well as a weight for
each attribute. The results have shown that the brand is
the attribute with higher index
and weight. The price was rated second, although the
results were very close to the
ones for the brand. Taste was rated third, while the
packing was rated last, with low
index and weight.
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