TRABALHOS DE FIM DE CURSO @PUC-Rio
| Título: | COMPETITIVE ADVANTAGE IN THE SUGAR AND ALCOHOL INDUSTRY: HOW TO ACHIEVE IT? | ||||||||||||
| Autor(es): |
BRUNO KAUFFMANN GURGEL VALENTE |
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| Colaborador(es): |
PEDRO LINS PALMEIRA FILHO - Orientador |
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| Catalogação: | 11/SET/2007 | Língua(s): | PORTUGUESE - BRAZIL |
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| Tipo: | TEXT | Subtipo: | SENIOR PROJECT | ||||||||||
| Notas: |
[pt] Todos os dados constantes dos documentos são de inteira responsabilidade de seus autores. Os dados utilizados nas descrições dos documentos estão em conformidade com os sistemas da administração da PUC-Rio. [en] All data contained in the documents are the sole responsibility of the authors. The data used in the descriptions of the documents are in conformity with the systems of the administration of PUC-Rio. |
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| Referência(s): |
[pt] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=10544@1 [en] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=10544@2 |
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| DOI: | https://doi.org/10.17771/PUCRio.acad.10544 | ||||||||||||
| Resumo: | |||||||||||||
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The Brazilian sugar and ethanol industry is today having a
unique experience in
its history. Brazil is the leading producer of sugar cane
and its related products,
and is responsible for nearly 50% of all sugar traded
globally. The companies of
this industry in Brazil are, therefore, in the center of
this market in the world. Its
trace, marked by government intervention until the early
90`s, was such that many
companies had problems to go through deregulation, and,
today they are in a more
competitive environment and the achievement of a
competitive advantage is vital
for its survival. This work proposes to present an
overview of this industry in
Brazil and to suggest ways to gain competitive advantage.
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