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Título: ALTERNATIVES TO ATTRACT THE INTEREST OF THE COMPANIES IN SPONSORING JUDO BRAZILIAN
Autor(es): ANA LUIZA TRAMONTINI ADES
Colaborador(es): VERANISE JACUBOWSKI CORREIA DUBEUX - Orientador
Catalogação: 10/SET/2007 Língua(s): PORTUGUESE - BRAZIL
Tipo: TEXT Subtipo: SENIOR PROJECT
Notas: [pt] Todos os dados constantes dos documentos são de inteira responsabilidade de seus autores. Os dados utilizados nas descrições dos documentos estão em conformidade com os sistemas da administração da PUC-Rio.
[en] All data contained in the documents are the sole responsibility of the authors. The data used in the descriptions of the documents are in conformity with the systems of the administration of PUC-Rio.
Referência(s): [pt] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=10527@1
[en] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=10527@2
DOI: https://doi.org/10.17771/PUCRio.acad.10527
Resumo:
Judo is a style of fight conducted for important principles for the moral formation, which has as philosophy to integrate the body and the mind. Created in Japan in 1882, the sport if became world-wide known, however, not even its description of victories attracts the interest of the companies in sponsoring its athlete and relating its to mark to a sport of values. The objective of the study is to propos alternative to attract the interest of the companies in sponsoring judokas Brazilian, through a mapping of the problems that surround it and proposals to solve them.
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