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Título: POSITIONING OF THE ACADEMIA DA PRAIA AHEAD OF THE CHANGE IN THE ENVIRONMENT WHERE IT ACTS
Autor(es): ALINE MARIA SOUZA CARVALHO
Colaborador(es): DANIEL KAMLOT - Orientador
Catalogação: 10/SET/2007 Língua(s): PORTUGUESE - BRAZIL
Tipo: TEXT Subtipo: SENIOR PROJECT
Notas: [pt] Todos os dados constantes dos documentos são de inteira responsabilidade de seus autores. Os dados utilizados nas descrições dos documentos estão em conformidade com os sistemas da administração da PUC-Rio.
[en] All data contained in the documents are the sole responsibility of the authors. The data used in the descriptions of the documents are in conformity with the systems of the administration of PUC-Rio.
Referência(s): [pt] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=10526@1
[en] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=10526@2
DOI: https://doi.org/10.17771/PUCRio.acad.10526
Resumo:
This study it has the purpose to determine the adequate changes to the performance of the Academia da Praia had the alterations in the market fitness, in which it acts, and that it is in expansion. For this, a research with the consumers of the place was made, with questions that had raised weak and strong points of the academia. Also the competition and the innovations of the market had been studied. Therefore, changes appropriate had been defined to fortify its positioning in the market.
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