TRABALHOS DE FIM DE CURSO @PUC-Rio
| Título: | POSITIONING OF THE ACADEMIA DA PRAIA AHEAD OF THE CHANGE IN THE ENVIRONMENT WHERE IT ACTS | ||||||||||||
| Autor(es): |
ALINE MARIA SOUZA CARVALHO |
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| Colaborador(es): |
DANIEL KAMLOT - Orientador |
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| Catalogação: | 10/SET/2007 | Língua(s): | PORTUGUESE - BRAZIL |
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| Tipo: | TEXT | Subtipo: | SENIOR PROJECT | ||||||||||
| Notas: |
[pt] Todos os dados constantes dos documentos são de inteira responsabilidade de seus autores. Os dados utilizados nas descrições dos documentos estão em conformidade com os sistemas da administração da PUC-Rio. [en] All data contained in the documents are the sole responsibility of the authors. The data used in the descriptions of the documents are in conformity with the systems of the administration of PUC-Rio. |
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| Referência(s): |
[pt] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=10526@1 [en] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=10526@2 |
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| DOI: | https://doi.org/10.17771/PUCRio.acad.10526 | ||||||||||||
| Resumo: | |||||||||||||
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This study it has the purpose to determine the adequate
changes to the
performance of the Academia da Praia had the alterations
in the market fitness,
in which it acts, and that it is in expansion. For this, a
research with the
consumers of the place was made, with questions that had
raised weak and
strong points of the academia. Also the competition and
the innovations of the
market had been studied. Therefore, changes appropriate
had been defined to
fortify its positioning in the market.
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