TRABALHOS DE FIM DE CURSO @PUC-Rio
| Título: | STUDY OF SATISFACTION IN THE SERVICES RENDERED BY UNIBANCO ON DIFFERENT SEGMENTS OF INDIVIDUAL SECTOR | ||||||||||||
| Autor(es): |
TATIANA GRATACOS RUDGE VALDETARO SIMOES |
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| Colaborador(es): |
ANDRE LUIZ ROIZMAN - Orientador |
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| Catalogação: | 04/SET/2007 | Língua(s): | PORTUGUESE - BRAZIL |
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| Tipo: | TEXT | Subtipo: | SENIOR PROJECT | ||||||||||
| Notas: |
[pt] Todos os dados constantes dos documentos são de inteira responsabilidade de seus autores. Os dados utilizados nas descrições dos documentos estão em conformidade com os sistemas da administração da PUC-Rio. [en] All data contained in the documents are the sole responsibility of the authors. The data used in the descriptions of the documents are in conformity with the systems of the administration of PUC-Rio. |
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| Referência(s): |
[pt] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=10502@1 [en] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=10502@2 |
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| DOI: | https://doi.org/10.17771/PUCRio.acad.10502 | ||||||||||||
| Resumo: | |||||||||||||
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The study tries to identify the clients satisfaction in
relation to the services
offered by the individual sector of Unibanco. First was
presented the reasons of
dividing the clients offering different kind of services.
The research narrowed
progressively, and presented items as marketing,
segmentation, consumer
behavior, determining the clients evaluation of the level
of the service offered,
satisfaction, consumer service and Unibanco. Third was
related the results of the
research in the Ipanemas Agency were concluded that
Unibanco services
attends the clients but need a lot of improvement.
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