Título: | A STRATEGIC DIAGNOSTIC FOR A SMALL COMPANY OF THE COMMERCIAL AREA: THE CASE OF PAPELARIA MARTINHO DOS SANTOS COSTA LTDA | ||||||||||||
Autor(es): |
RENATA CRISTINA DOS SANTOS COSTA |
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Colaborador(es): |
PAULO CESAR TEIXEIRA - Orientador |
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Catalogação: | 03/SET/2007 | Língua(s): | PORTUGUESE - BRAZIL |
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Tipo: | TEXT | Subtipo: | SENIOR PROJECT | ||||||||||
Notas: |
[pt] Todos os dados constantes dos documentos são de inteira responsabilidade de seus autores. Os dados utilizados nas descrições dos documentos estão em conformidade com os sistemas da administração da PUC-Rio. [en] All data contained in the documents are the sole responsibility of the authors. The data used in the descriptions of the documents are in conformity with the systems of the administration of PUC-Rio. |
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Referência(s): |
[pt] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=10485@1 [en] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=10485@2 |
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DOI: | https://doi.org/10.17771/PUCRio.acad.10485 | ||||||||||||
Resumo: | |||||||||||||
The process of strategic planning has the intention of
define an action plan
for medium and long-term. It considers past events and
current situation to predict
the future of the external and internal environment where
company operates. That
planning is used as the base for actions that should be
taken in the present to
achieve future objectives.
Small companies in Brazil have a lot of difficult to make
strategic planning
because the uncertain environment that they operate.
Besides that, often there are
no people with know-how on this kind of planning.
The proposal of this effort is to make a diagnostic that
would serve as the
base for business decisions of a small company.
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