TRABALHOS DE FIM DE CURSO @PUC-Rio
| Título: | THE INFLUENCE OF INSECURITY PERCEPTIONS IN THE PURCHASE PROFILES OF LUXURY ARTICLE: A CASE STUDY OF SARA JOIAS IN RIO DE JANEIRO | ||||||||||||
| Autor(es): |
RAFAEL ZILBERMAN |
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| Colaborador(es): |
CAMILA DE SOUSA BRAGA RADEMAKER - Orientador |
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| Catalogação: | 31/AGO/2007 | Língua(s): | PORTUGUESE - BRAZIL |
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| Tipo: | TEXT | Subtipo: | SENIOR PROJECT | ||||||||||
| Notas: |
[pt] Todos os dados constantes dos documentos são de inteira responsabilidade de seus autores. Os dados utilizados nas descrições dos documentos estão em conformidade com os sistemas da administração da PUC-Rio. [en] All data contained in the documents are the sole responsibility of the authors. The data used in the descriptions of the documents are in conformity with the systems of the administration of PUC-Rio. |
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| Referência(s): |
[pt] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=10478@1 [en] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=10478@2 |
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| DOI: | https://doi.org/10.17771/PUCRio.acad.10478 | ||||||||||||
| Resumo: | |||||||||||||
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This work looked for disclose how the sensation of
insecurity on the city of Rio
De Janeiro can affect the jewel consumption of part of the
customers of the Sara
Joias company in the branch offices of this city. A
bibliographical research
concerning the behavior of consumption of luxury good was
carried through, as
well as a field research where Sara Joias managers, sllers
and custumers had been
interviewed in Rio de Janeiro. The data of the gotten ones
in the field research had
been collated with what the theory told and thus the
results had been gotten that,
finally, had generated insights about how the insecurity
sensation can affect the
purchase behavior of luxury good.
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