This study is about the merchandising products related to soccer clubs, which is one of the main revenue channels worldwide. In Brazil is believed that Brazilian clubs do not explore its full potential. The present work analyzes one of the most important revenue drivers among merchandising products, the team jerseys sales. Its objective is to investigate and understand the factor that influences the purchase decision making process from the consumers point of view. To reach this objective, a theoretical study has been developed covering various marketing areas and one field research, divided in two phases: The first one qualitative and the second quantitative. The results point out that in Brazil the factors that may have more influence in the consumers point of view are the provenience and the place.