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Título: HOW TO MAKE THE FÁBRICA DE RENDAS S.A. MORE LUCRATIVE AND COMPETITIVE?
Autor(es): PEDRO ARP COIMBRA BUENO
Colaborador(es): MARCO AURÉLIO FAGUNDES ALBERNAZ - Orientador
Catalogação: 28/AGO/2007 Língua(s): PORTUGUESE - BRAZIL
Tipo: TEXT Subtipo: SENIOR PROJECT
Notas: [pt] Todos os dados constantes dos documentos são de inteira responsabilidade de seus autores. Os dados utilizados nas descrições dos documentos estão em conformidade com os sistemas da administração da PUC-Rio.
[en] All data contained in the documents are the sole responsibility of the authors. The data used in the descriptions of the documents are in conformity with the systems of the administration of PUC-Rio.
Referência(s): [pt] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=10448@1
[en] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=10448@2
DOI: https://doi.org/10.17771/PUCRio.acad.10448
Resumo:
The Arp company underwent difficulties in 1999 due to a succession of problems that consequently led to a loss of competitiveness. To invert this situation, the company was restructured, undergoing changes in all its administration, profissionalization in its management, modernization of the park manufacturer, computerization and a reduction of its structure. Currently, there are still a few topics to be analyzed and studied in order to increase the company profit. In this scenario, the elaboration of a well defined strategic plan is essential to obtain the best results possible. The purpose of this project is to develop the strategic plan to be used from 2006 to 2009.
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