TRABALHOS DE FIM DE CURSO @PUC-Rio
| Título: | THE OMBUDSMAN ATTENDANCE AS A TOOL OF RELATIONSHIP MARKETING | ||||||||||||
| Autor(es): |
FLAVIA BOUKAI |
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| Colaborador(es): |
CAMILA DE SOUSA BRAGA RADEMAKER - Orientador |
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| Catalogação: | 13/AGO/2007 | Língua(s): | PORTUGUESE - BRAZIL |
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| Tipo: | TEXT | Subtipo: | SENIOR PROJECT | ||||||||||
| Notas: |
[pt] Todos os dados constantes dos documentos são de inteira responsabilidade de seus autores. Os dados utilizados nas descrições dos documentos estão em conformidade com os sistemas da administração da PUC-Rio. [en] All data contained in the documents are the sole responsibility of the authors. The data used in the descriptions of the documents are in conformity with the systems of the administration of PUC-Rio. |
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| Referência(s): |
[pt] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=10315@1 [en] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=10315@2 |
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| DOI: | https://doi.org/10.17771/PUCRio.acad.10315 | ||||||||||||
| Resumo: | |||||||||||||
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This work presents a quarrel about the ombudsman
attendance as a tool of relationship marketing in the
organizations. Its main focus is to investigate a study of
rescue of unsatisfied consumers by means of the
relationship marketing in the ombudsman sector
of the companies. The work presents the meaning and the
description of the ombudsman, relating it with the
marketing of relations, besides demonstrating the
Telemar company as example. For way of this research, it
was possible to discover the importance of the ombudsman
sector as attendance directed to the relationship with the
customer, toward the competitive companies of the current
market.
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