TRABALHOS DE FIM DE CURSO @PUC-Rio
| Título: | WHY CONSUMER BUY IN STORE DIRECTED TO SELL ONLY SWEET AND SALTY DELICACY? | ||||||||||||
| Autor(es): |
FERNANDA DA SILVA QUEIROZ |
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| Colaborador(es): |
ANDRE LUIZ ROIZMAN - Orientador |
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| Catalogação: | 13/AGO/2007 | Língua(s): | PORTUGUESE - BRAZIL |
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| Tipo: | TEXT | Subtipo: | SENIOR PROJECT | ||||||||||
| Notas: |
[pt] Todos os dados constantes dos documentos são de inteira responsabilidade de seus autores. Os dados utilizados nas descrições dos documentos estão em conformidade com os sistemas da administração da PUC-Rio. [en] All data contained in the documents are the sole responsibility of the authors. The data used in the descriptions of the documents are in conformity with the systems of the administration of PUC-Rio. |
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| Referência(s): |
[pt] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=10312@1 [en] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=10312@2 |
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| DOI: | https://doi.org/10.17771/PUCRio.acad.10312 | ||||||||||||
| Resumo: | |||||||||||||
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Nowadays, with the turbulent life, people do not have time
to go supermarkets only to buy delicacies, because its
consumption, generally, is at the moment of the purchase
or later. It is much more practical to have a store
directed to sell only sweet and salty delicacy near from
consumer, having a fast attendance, good prices and
variety of products.
On this report, the conjoint analysis theory is used with
the objective of identifying characteristics that mainly
influence consumers when they are buying their delicacy.
Using the same software SPSS 11.0 for Windows, it was
possible to identify what attribute is considered to be
the most important for consumers, as well as the
combination of attributes that represent the ideal product.
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