TRABALHOS DE FIM DE CURSO @PUC-Rio
| Título: | FLUMINENSE: PASSION AND BUSINESS | ||||||||||||
| Autor(es): |
BRUNO MEIRA COELHO MELHADO |
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| Colaborador(es): |
LUIZ PAULO MOREIRA LIMA - Orientador |
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| Catalogação: | 07/AGO/2007 | Língua(s): | PORTUGUESE - BRAZIL |
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| Tipo: | TEXT | Subtipo: | SENIOR PROJECT | ||||||||||
| Notas: |
[pt] Todos os dados constantes dos documentos são de inteira responsabilidade de seus autores. Os dados utilizados nas descrições dos documentos estão em conformidade com os sistemas da administração da PUC-Rio. [en] All data contained in the documents are the sole responsibility of the authors. The data used in the descriptions of the documents are in conformity with the systems of the administration of PUC-Rio. |
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| Referência(s): |
[pt] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=10265@1 [en] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=10265@2 |
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| DOI: | https://doi.org/10.17771/PUCRio.acad.10265 | ||||||||||||
| Resumo: | |||||||||||||
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The present work has intention to contribute with the
discussion regarding strategies of marketing directed to
the commercialization of official and licensed
products of soccer clubs. For that, was carried through an
exploratory study by means of a study of circumscribed
case to a soccer team of Rio de Janeiro -
Fluminense Football Club - and a research, involving its
supporters. The main motivation that stimulated this work
was the attempt to answer the question: how to gain more
competence in the commercialization of Fluminense s
official products? Concretely, proposals of action of
marketing related to the Fluminense s official products
has been produced, presented in promotion and
product plans.
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