This work analyzed all minutely the business-oriented phases of the plan necessary to give beginning to a convenience store. The objective would be the implantation of a Select store, of Shell flag in the South Zone of Rio De Janeiro, as a new concept of business still little explored by the Brazilians. The future enterprise presented to have a good locality with sufficiently intense flow of cars, having a profile adjusted for the quarter of high middle class of the city. This consumers possess profile of that they search praticidade, rapidity, quality of service and attendance and hygiene when they think about feeding and they opt to what more they convém to it, the store of conveniences. The result was the possible installation and the viability of the future store to be implanted.