This work is intended to clarify what is Toy Art. A new expressive and market support that comes from designers and illustrators minds, that contains elements of urban art, street art, graffiti and Hip Hop culture in itself. It also contains confrontational elements of an active youth against myths and dogmas crystallized by previous generations. A new medium that brings up the urban city into its narrative, the street with its violence and acid moods, which suggests a close relationship between art and pop culture in its humorous narrative, that is at the same time subversive and violent. The world of these toys, originally produced in Japan and China, appears as a vinyl and a plastic world in the mid-1990s, and other materials have been incorporated during the worldwide expansion of its production and consumption. Political characters, pop icons and day by day events are some of the main targets of these object s narratives. Its subjects often seek the overthrow of myths and heroes, and yet, it deals with the fragile dividing line between childhood and adulthood. While studying the universe of Toy Art or Designer Toy, collecting, consumerism and post-modernism will be investigated, as well as particular characteristics of urban tribes. What is Toy Art? How this artistic and marketing platform developed since their appearance? What borders delimit its territory in the arts and design? How to set up its story? And how Toy Art operates and develops in Brazil?