This study proposes to analyze the narrative and design of Alternate Reality Games (ARGs). The narrative analysis was based on the use of supports and its contribution to the fields of design and education. In this study, I sought to explain how the ARG was structured by the use of the supports, as well as the communication channels used by the game designers to interact with the players and how they stimulated the communication between participants. Also, I sought to perceive how the development of this communication structure occurred and if these established channels inspired the interactivity, and in what way these could be advantageous in the development of more interactive ludic architectures.