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ETDs @PUC-Rio
Título: THE STUDY OF THE ALLEGIANCE IN THE MARKET OF PROVESORES
Autor: HENRIQUE FERNANDES CARVALHO
Colaborador(es): PAULO CESAR DE MENDONCA MOTTA - Orientador
Catalogação: 02/OUT/2001 Língua(s): PORTUGUESE - BRAZIL
Tipo: TEXT Subtipo: THESIS
Notas: [pt] Todos os dados constantes dos documentos são de inteira responsabilidade de seus autores. Os dados utilizados nas descrições dos documentos estão em conformidade com os sistemas da administração da PUC-Rio.
[en] All data contained in the documents are the sole responsibility of the authors. The data used in the descriptions of the documents are in conformity with the systems of the administration of PUC-Rio.
Referência(s): [pt] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/ETDs/consultas/conteudo.php?strSecao=resultado&nrSeq=1986&idi=1
[en] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/ETDs/consultas/conteudo.php?strSecao=resultado&nrSeq=1986&idi=2
[es] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/ETDs/consultas/conteudo.php?strSecao=resultado&nrSeq=1986&idi=4
DOI: https://doi.org/10.17771/PUCRio.acad.1986
Resumo:
The Brazilian market of access suppliers the InterNet has presented a vertiginous growth since 1998 and this having lived deeply one periodo of increasing concentracao. At a moment where the dispute for the consumers this each incited time more, the esforcos for manutencao of the base of important customers if becomes tao how much those destined the conquest of new consumers. In this context, preocupacao with the allegiance of the usuarios of access suppliers the InterNet acquires special relevancia. The present study if propoe to investigate the difficulties found in fidelizacao of the customers of access suppliers and to analyze the type of allegiance shown for these, using itself framework considered by Richard Oliver (1999) as main referencia for classificacao of the allegiance.
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