Título: | THE INTRAPERSONAL RESTRAINTS, THE COGNITIVE AGE AND THE PRACTICE OF PHYSICAL ACTIVITIES AMONG THE SENIOR CONSUMERS | ||||||||||||||||||||||||||||||||||||
Autor: |
GUSTAVO MARIN FONTES |
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Colaborador(es): |
PAULO CESAR DE MENDONCA MOTTA - Orientador |
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Catalogação: | 22/FEV/2007 | Língua(s): | PORTUGUESE - BRAZIL |
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Tipo: | TEXT | Subtipo: | THESIS | ||||||||||||||||||||||||||||||||||
Notas: |
[pt] Todos os dados constantes dos documentos são de inteira responsabilidade de seus autores. Os dados utilizados nas descrições dos documentos estão em conformidade com os sistemas da administração da PUC-Rio. [en] All data contained in the documents are the sole responsibility of the authors. The data used in the descriptions of the documents are in conformity with the systems of the administration of PUC-Rio. |
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Referência(s): |
[pt] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/ETDs/consultas/conteudo.php?strSecao=resultado&nrSeq=9553&idi=1 [en] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/ETDs/consultas/conteudo.php?strSecao=resultado&nrSeq=9553&idi=2 |
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DOI: | https://doi.org/10.17771/PUCRio.acad.9553 | ||||||||||||||||||||||||||||||||||||
Resumo: | |||||||||||||||||||||||||||||||||||||
This study identifies the intention of senior consumers -
over 55 years old -
to practice of physical activities. It also looks at
factors that restrain these
consumers to engage in physical activities. Finally, it
investigates an alternative
market segmentation based on the concept of cognitive age.
An analytical
framework is used to cross results with demographic
variable, such as
chronological age, sex, occupation and family income. It
allows to see how
demographic factors affect the willingness to practice
physical activities and the
perception of the intrapersonal restraints. A convenient
sample of 231 people over
55 years old answered a questionnaire that was elaborated
to test several
hypothesis. Basic results show that 55+ consumers already
practice or intend to
practice only low or moderate intensity physical
activities, but not more vigorous.
They also show that there are manifested intrapersonal
restraints that do not permit
older people to practice the activities they would like to.
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