Título: | STRATEGIC ALIGNMENT OF SOCIAL AND ENVIRONMENTAL RESPONSIBILITY IN FIRMS THAT ARE EMBEDDED IN ALLIANCE NETWORKS: RESULTS OF RESEARCH AT PETROBRAS | ||||||||||||||||||||||||||||||||||||||||
Autor: |
CLAUDIA TORRES VOLPON |
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Colaborador(es): |
TERESIA DIANA LEWE VAN ADUARD DE MACEDO SOARES - Orientador |
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Catalogação: | 19/JUN/2006 | Língua(s): | PORTUGUESE - BRAZIL |
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Tipo: | TEXT | Subtipo: | THESIS | ||||||||||||||||||||||||||||||||||||||
Notas: |
[pt] Todos os dados constantes dos documentos são de inteira responsabilidade de seus autores. Os dados utilizados nas descrições dos documentos estão em conformidade com os sistemas da administração da PUC-Rio. [en] All data contained in the documents are the sole responsibility of the authors. The data used in the descriptions of the documents are in conformity with the systems of the administration of PUC-Rio. |
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Referência(s): |
[pt] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/ETDs/consultas/conteudo.php?strSecao=resultado&nrSeq=8530&idi=1 [en] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/ETDs/consultas/conteudo.php?strSecao=resultado&nrSeq=8530&idi=2 |
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DOI: | https://doi.org/10.17771/PUCRio.acad.8530 | ||||||||||||||||||||||||||||||||||||||||
Resumo: | |||||||||||||||||||||||||||||||||||||||||
Network configurations have become increasinly important
for the conduct and performance of firms in most
industries. However, its strategic implications under the
social responsibility perspective have rarely been taken
into account in the academic literature as well as in
corporate strategic planning. Thus, the present research
contributes to this fiels by investigating the impact of
alliances and networks on Petrobras´ strategic management,
considering both social and environmetal view. This study
focuses on Petrobras, a major brasilian energy firm, due
to tis challenge to sustain a cometitive advantage through
a social responsible posture. According to Yin´s case
study method, multiple sources of evidence were adopted,
with data coverging in triangulation fashion. Therefore,
data collection consisted on documental investigation,
survey of management´s perceptions and open-ended
interviews. Data analysis and interpretation were based on
theoretical references pertinent to the research area and
Macedo-Soares´s generic integrative framework. The results
higlitht that the relational view, which considers the
strategic implications from the networks, adds value to
traditional analysis and provides new insights for
Petrobras´s decision-making, considering its social and
environmental orientation.
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