The research theme involves the recognition of Built Urban Landscape Marks as active agents in the identity characterization of neighborhoods and cities, and as key elements in the construction of inhabitants`s urban imaginary. If well accepted by the local population, the marks become a symbolic reference to the site. Otherwise, they only amount to urban furniture without function. This thesis presents the results of the research developed about marks built during urban revitalization programs constructed in Brazil and Providence, USA. From Rio Cidade 1, R.J., the following marks were studied: Ipanema`s Obelisk and foot-bridge - the research`s problem source, once the citizens didn`t recognize or legitimate it , and Campo Grande`s Orange. Lastly, during Providence`s Renaissance (U.S.A.), the third chosen mark was built: WaterFire. The main goal of the research is to analyze the symbolic expression of the three marks. This thesis also aims to address the historical and social contexts in which the revitalization programs took place and the roles played by each public administration during the process. It applies the visual series methodology in the reading of the morphological contexts of the built elements and their positions within it. It presents an analysis about the design processes and the methodological procedures adopted. Moreover, this analysis uses Barthes`s structuralist communication model and Bakhtin`s dialogic communication as theory basis to address the user`s role in the processes and procedures that have been adopted. Finally, the thesis proposes some key points to the methodological analysis of Built Urban Landscape Marks that could be developed by the theory basis and the hypothesis adopted.