The growth of the entrepreneurship activity in Brazil, together with the expansion of the business incubators, gives evidence to the importance of identifying the main strategic factors related to the success of this kind of business. The success of an entrepreneur is not only dependable on its good products and services. A good strategy is of fundamental importance; however, it is necessary to know how to apply it, always innovating. The only way for an entrepreneur to survive, under the competition that is formed, is to build unique abilities to make the emerging organization different from its competitors, once unique groups of resources are essential to the generation of a competitive advantage in the creation of value. This research has the objective of identifying the most adequate strategies within the present context in the case of entrepreneurship business, considering their resources, including competence, through the raising of perceptions of the Survey type, complemented by the testimonies of personal interviews. The interpretation and analysis of the data have been achieved based on the reference theory, and evidenced by the revision of pertinent literature in the area under study, with the help of the integrative generic model of Macedo -Soares (2001 b). The present study is focused on entrepreneurship business belonging to the incubators of three large universities of Rio de Janeiro (PUC, UFRJ and UERJ), setting the way for this research to be undertaken nation wide. The results of the research have evidenced an adequacy between the strategic objectives expressed by the enterprises, allowing the valuation of their forces, reducing the weaknesses of these organizations, in order to potentiate opportunities and to minimize the threats of their competitive environments. As a recommendation resulting from this research, it is suggested that new researches be undertaken, with a focus on entrepreneurship business originated from incubators, in states other than Rio de Janeiro, herein searched.