Título: | HUMAN-FACTORS AND USABILITY ON WEBFORMS: A CASE STUDY OF E-COMMERCE | |||||||
Autor: |
JOSE GUILHERME DA SILVA SANTA ROSA |
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Colaborador(es): |
ANAMARIA DE MORAES - Orientador |
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Catalogação: | 10/FEV/2006 | Língua(s): | PORTUGUESE - BRAZIL |
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Tipo: | TEXT | Subtipo: | THESIS | |||||
Notas: |
[pt] Todos os dados constantes dos documentos são de inteira responsabilidade de seus autores. Os dados utilizados nas descrições dos documentos estão em conformidade com os sistemas da administração da PUC-Rio. [en] All data contained in the documents are the sole responsibility of the authors. The data used in the descriptions of the documents are in conformity with the systems of the administration of PUC-Rio. |
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Referência(s): |
[pt] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/ETDs/consultas/conteudo.php?strSecao=resultado&nrSeq=7758&idi=1 [en] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/ETDs/consultas/conteudo.php?strSecao=resultado&nrSeq=7758&idi=2 |
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DOI: | https://doi.org/10.17771/PUCRio.acad.7758 | |||||||
Resumo: | ||||||||
This research presents the concepts of electronic commerce
and it searches
the comprehension on how usability aspects and information
architecture can
contribute to an experience centered on the user that will
promote a bigger
satisfaction and will increase the chances of having an on-
line purchase
concluded.
In order to verify the hypothesis that usability aspects
of interface of forms
are determinant on successful filling in and conclusion of
on-line purchase, some
sites as Lojas Americanas, Casa e Vídeo, Ponto Frio and
Submarino were
selected. Among the methods and techniques used in this
work, it is necessary to
distinguish focus group, card sorting, usability test and
satisfaction
questionnaires. Focus group was used in the initial phases
of this research to
collect information about users` motivations, beliefs and
attitudes; in essence:
what users have said they have thought. It was used card
sorting to understand
how users had understood the system, through some
exercises by which was
possible to verify how they have grouped and labeled the
requested information.
Thus, this work has searched to capture not what users
have said they have
thought, but what they have been thinking. Usability tests
promoted the
observation and analysis on how users have interacted with
the system. Hence, it
was possible to verify not what users have said or what
they have thought, but
what they had done. Users` satisfaction questionnaires
were administered to
collect quantitative data, commentaries and observation
about some specific
attributes of interaction between users and electronic
commerce forms.
By the agency of those relational and individual analyses
of methods and
techniques results, it was enabled to confirm the
hypothesis that usability aspects
are important on successful filling in and on the
conclusion of on-line purchase.
Thus, it was also possible to point out some directives to
the elaboration of
electronic forms to conclude on-line purchase in the
Internet.
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