ETDs @PUC-Rio
| Título: | MOBILE TELEPHONY: PREFERENCES FOR NEW SERVICES | ||||||||||||||||||||||||||||||||||||
| Autor: |
CARLOS OSWALDO BOTELHO GADELHA FILHO |
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| Colaborador(es): |
PAULO CESAR DE MENDONCA MOTTA - Orientador |
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| Catalogação: | 06/JAN/2006 | Língua(s): | PORTUGUESE - BRAZIL |
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| Tipo: | TEXT | Subtipo: | THESIS | ||||||||||||||||||||||||||||||||||
| Notas: |
[pt] Todos os dados constantes dos documentos são de inteira responsabilidade de seus autores. Os dados utilizados nas descrições dos documentos estão em conformidade com os sistemas da administração da PUC-Rio. [en] All data contained in the documents are the sole responsibility of the authors. The data used in the descriptions of the documents are in conformity with the systems of the administration of PUC-Rio. |
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| Referência(s): |
[pt] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/ETDs/consultas/conteudo.php?strSecao=resultado&nrSeq=7656&idi=1 [en] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/ETDs/consultas/conteudo.php?strSecao=resultado&nrSeq=7656&idi=2 |
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| DOI: | https://doi.org/10.17771/PUCRio.acad.7656 | ||||||||||||||||||||||||||||||||||||
| Resumo: | |||||||||||||||||||||||||||||||||||||
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Since 1999 with the arrival of new mobile operators in
Brazilian market
place, bringing the digital telephony, the number of
mobile phone users has been
growing steadily. With the beginning of operation of GSM -
the european mobile
technology pattern - this growth had increased
dramatically, boosted by a new
mobile service portfolio offer. Nowadays the number of
mobile lines in service
reaches the amount of 75 million. The variety of mobile
services, each of them far
beyond the basic voice service, has been also growing year
by year, a fact that
raises a question: which mobile services will succeed?
This work studies, among
mobile services already available and those still being
developed, witch of them
would interest Brazilian users. By using a survey, it
intends to find consumer
attitudes face several kinds of mobile services. The
results show preferences about
mobile services that may change depending on gender or age
of respondents. The
survey indicates the approval of text messaging service,
remote control service
and theater ticket´s payment, but also reveals a lack of
interest in watching TV or
playing games in mobile phones.
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