This study aims to examine the concepts of technique and technology in order to propose a deeper understanding of their meaning and a critical reading of them. Based on the results of this analysis, digital technologies popularized in recent decades, with special emphasis on the social media available through the companies Meta, Google and Byte Dance, will be examined in detail in their functioning and analyzed as a reflection of a historical and cultural processes that, it is intended to postulate, is intricately related to the distorted social and work dynamics fostered by neoliberal discourse and late capitalism. It is also believed that such movements are, to a large extent, responsible for the seismic changes in the way subjectivities are currently structured, understood within an unstable context that forces them to unprecedented degrees of flexibility and modulation. From this critical and theoretical perspective, the professional practice of designers and the lack of definition of the status of the field will be studied, since, we argue, in addition to the severe condensation of this practice in terms defined by companies, there is also an emotional disconnection with the ways of experiencing the world, exercising creative processes and relating to society. Based on concrete examples taken from the social media in question, the research will be illustrated with visual, written and performative comments by designers on the subjects discussed here.