The Culture of Cancelling is presented as a phenomenon present in social and digital interactions in late modernity. Cancelling occurs after actions or statements that are considered inappropriate by the public, resulting in sanctions for those at the center of the discussion. In this process, social practices such as evaluating stances, labeling, surveillance, and judgment are at play, among others. This work aims to understand how social encounters and relationships unfold from an interactionist perspective, and how social phenomena are linked to the regulation of others, focusing on whether cancelling is truly a new social phenomenon or not. The methodology adopted combines bibliographic review and case studies. The cases of attacks on influencer Gkay and singer Wilson Simonal will be analyzed. Journalistic and documentary materials mentioning these two personalities were compiled in order to reconstruct the trajectory of the events. Additionally, especially in the case of Gkay, it was possible to analyze metrics of posts and searches involving her name. Although the time and context in which Simonal is inserted did not have the digital environment - the internet as we know today - the study of his case is essential for building the framework of this research, which seeks to create a fertile ground for analyzing social behavior in relation to the events both are involved in, concluding that the practice of cancelling is not something that started now, but rather a reinterpretation of already existing social practices. To this end, this dissertation is based on interdisciplinary theories, such as those of Émile Durkheim, Erving Goffman, Michel Foucault, and Howard Becker, as well as studies on the possible new configurations of society arising from technology.