Título: | POLITICAL ECONOMY OF CHILDHOOD: UNVEILING THE PATHS OF PLATFORMED CHILDREN S AUDIOVISUAL CONTENT | ||||||||||||
Autor: |
THAMIRES SALGADO DOS SANTOS GOMES |
||||||||||||
Colaborador(es): |
PATRICIA MAURICIO CARVALHO - Orientador |
||||||||||||
Catalogação: | 16/SET/2024 | Língua(s): | PORTUGUESE - BRAZIL |
||||||||||
Tipo: | TEXT | Subtipo: | THESIS | ||||||||||
Notas: |
[pt] Todos os dados constantes dos documentos são de inteira responsabilidade de seus autores. Os dados utilizados nas descrições dos documentos estão em conformidade com os sistemas da administração da PUC-Rio. [en] All data contained in the documents are the sole responsibility of the authors. The data used in the descriptions of the documents are in conformity with the systems of the administration of PUC-Rio. |
||||||||||||
Referência(s): |
[pt] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/ETDs/consultas/conteudo.php?strSecao=resultado&nrSeq=68026&idi=1 [en] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/ETDs/consultas/conteudo.php?strSecao=resultado&nrSeq=68026&idi=2 |
||||||||||||
DOI: | https://doi.org/10.17771/PUCRio.acad.68026 | ||||||||||||
Resumo: | |||||||||||||
It is known that the capitalist system directly impacts the production of
content aimed at children, forming a mass culture, the current cyberculture and
large-scale consumption, leaving significant marks on the cultural development of
early childhood children. It is considered that some of the main points of this
discussion would be the standardization of childhood and the discussion about the
accountability of content broadcast and massively algorithmized on platforms in
the midst of the growing tired society. Thus, the main objective of this work is to
understand how the capitalist system influences the production of Brazilian
children s audiovisual content. In its introduction, this work contextualized the
neoliberal capitalist system and its development throughout history, relating it to
the current system of surveillance capitalism. The growing standardization of
childhood and products aimed at this audience was also highlighted, especially with
the rise of new media, the bidirectional logic of communication and the
globalization of capital. The first study was dedicated to carrying out a systematic
review of the literature on new platformed children s audiovisual narratives and
their effects on childhood. Among some of the main results obtained, it was noted
that there was excessive responsibility for parents to the detriment of greater
regulation of the media and the conglomerates that finance them. The second study
was dedicated to carrying out an analysis of the 12 most watched channels on
YouTube with content aimed at children, with a special focus on the channels:
Maria Clara and JP and Kids Diana Show, which had some of their videos
transcribed and subjected to a lexical analysis using the IRaMuTeQ software. Word
cloud resources and similarity analysis were used, thus identifying recurring words
and speech patterns that reinforce the consumption, accumulation and
homogenization of culture. It is concluded that child development, from a culture
and identity perspective, is intrinsically linked to the current economic system. The
standardization of children s content reflects the influence of the capitalist system
on childhood, highlighting the importance of critical analysis and interventions to
regulate media, hold platforms accountable in order to promote healthy, safe and
representative development of children, which is guaranteed them by right.
Therefore, it is necessary to invest more studies and public policies to regulate
digital platforms, highlighting the need to understand not only the use of devices,
but mainly the quality and responsibility of the content conveyed.
|
|||||||||||||
|