In recent decades, financial capital has become increasingly present in national education, reflecting the growing influence of international organizations in policy formulation in the area. According to data from the 2022 Higher Education (ES) Census, Brazil had 1,449 private, for-profit Higher Education Institutions (HEIs), which had only 34 percent of their students enrolled in face-to-face courses. The 189 percent increase in the number of distance learning courses between 2018 and 2022 is reflected in particularly worrying numbers related to teacher training offered in Pedagogy courses. In 2022, almost 80 percent of the total 821,864 enrolments in these courses were concentrated in Distance Learning (EaD). In this context, characterized by a strong presence of technology and a commercial perspective of education, the present research aimed to analyse how distance learning Pedagogy courses are presented that are offered by the main private HE groups in Brazil. This objective unfolded into the following specific objectives: (1) to analyse the conceptions of education presented in websites of the main educational groups in the country s private network; (2) to examine the role played by technology in teacher training in programs as presented on the websites of the main private educational groups; (3) to analyze strategic articulations based on innovation ideas from the main educational groups in the private network, used to present their offers as modern solutions. A qualitative documentary research was conducted, using as corpus a selection of promotional materials for distance Pedagogy courses offered by two institutions that are part of the largest conglomerates operating in the country: Ahanguera, which belongs to the Cogna Educação Group, and Estácio de Sá, which is part of the Yduqs Group. In addition to the materials made openly available on the websites of these HEIs, the corpus included the sustainability reports of the respective groups to which the institutions chosen for the study belong. The materials were subjected to a thematic content analysis, informed by literature pertinent to teacher training, its policies and distance learning offerings, as well as aspects relating to the presence of technology in education. The analysis suggests that initial teacher training is, as advertised by companies, an accelerated, pragmatic process, focused on skills and abilities aimed mainly at immediate school demands. The role of the teacher is redefined as that of a facilitator of the learning process, an idea associated with the need to readjust the teaching profile to the so called demands of productive restructuring and the demands of the job market. It is also suggested that distance teacher training is associated with a secondary demand for products such as integrated management solutions, teaching resources and educational platforms, both for higher education and basic education. The research points to the need for studies that break with the technical reductionism present in distance teaching training, whose emphasis is on methods of integrating technologies in the educational context so that students and teachers develop the skills necessary to achieve objectives and results previously defined for a growing market.