This thesis aims at the development of an integrated tool for managing both the generation and representation of dynamic interactive stories (storytelling). The story generation is accomplished by a simulation process resulting in a set of partially ordered operations that define the plot of the story. This story should then be graphically represented by means of a 3D engine. It has been used cinematographic techniques to capture the essence of the scenes, which are composed by a virtual 3D environment, including characters and objects. Characters, implemented as reactive agents, interact among each other in a multi-agent system and with the scene to accomplish the plot of the narrative. Each agent encapsulates resources that allow them to graphically represent typical events of stories. The overall architecture is designed as a source for Interactive TV content.