The study has explored how the global news agencies Reuters and Associated Press (AP) based in Brazil conceive the new digital journalism from the second decade of the 21st century. Considering the target audience is not the general public directly, but its contractors, we observed that social networks and digital platforms, places of many voices, influence their agendas and news production of video, in addition to the impact of disinformation on their productive routines, which count on fact check teams. We start from Agenda Theory studies, in which Maxwell McCombs (2009), one of the founders of the research tradition on scheduling, focuses on the news vehicles power to define the public s agenda, shaping public opinion by determining which the central issues of public attention are. Keeping a focus on contemporary journalism in the wake of scheduling, the present work supports the hypothesis that there is a feedback flow of agendas between the media and the public. We suggest the on demand concept, in digital journalism scenario, which interferes in scheduling one way – known as a unidirectional flow of influence from the mainstream media to the public - to the extent that public and sources also start to guide the means of communication. The public and social networks also guide both agencies sometimes. The audience on a daily basis generates a flood of video contents, so that Reuters and AP routines rely on new practices of daily checking of events and changes in the operationalization and news production, in order to supply their digital clients as well as the social network formats. The study also includes a bibliographical research tracing back a timeline of the first global news agencies, in order to observe the changes both in journalistic language, distribution forms and operationalization as technological development grows. A look that comes from the news delivery and stock quotes to the press and finance houses, through the carrier pigeons and 1850 telegraph to the news distribution system of mobile age. Digital journalism has made possible the growing co-productions by public mediators, not forgetting to highlight the audience and sources approaches in the news production processes with professional journalists. The digital networks scenery that nowadays carry disinformation and allow new voices interfering in communication media agendas brings the effects of an influence changing of flow that also occurs from the public to the media agenda. A noticeable effect in both agencies AP and Reuters in Brazil, that sometimes select what will become news from the stories suggestion not coming from the official press channels. In order to meet digital platforms expectations, we also verify AP and Reuters in Brazil adapt their video contents, that are edited from the original news reports distributed to their customers, into a leaner and more attractive version, without sacrificing credibility, temporality and accuracy.