The traditional concept of the social function of the company, currently predominant in Brazilian doctrine and jurisprudence, presents an understanding focused on wealth circulation and jobs generation. Although such understanding reflects a relevant aspect of the social function of the company, it does not exhaust its content when understood from a constitutionalization of private law perspective. In this sense, following the historical evolution that demonstrated the need to promote the conciliation of private autonomy with the ideals of social solidarity, and the consequent process of functionalization of legal institutions, it is necessary to review the idea underlying such a relevant principle to encompass other dimensions beyond the socioeconomic perspective that characterizes it today. Therefore, it is necessary to recognize that the social function of the company principle imposes the obligation that the business activity is carried out in a way that promotes values and constitutional principles, especially human dignity. The entrepreneur s personal project must be harmonized with the equal right of all individuals to have their own personal life projects respected. From this perspective, the present work points out other dimensions that must be inferred from the social function of the company interpreted in the light of the Brazilian constitution. And based on this new conception, it proposes concrete consequences for administrators who do not observe such an important principle.