Título: | THE ROLE OF DIGITAL INTERFACES IN BUILDING TRUST IN PEER-TO-PEER PLATFORMS | ||||||||||||
Autor: |
VITOR AMORIM |
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Colaborador(es): |
MARIA MANUELA RUPP QUARESMA - Orientador |
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Catalogação: | 23/FEV/2023 | Língua(s): | PORTUGUESE - BRAZIL |
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Tipo: | TEXT | Subtipo: | THESIS | ||||||||||
Notas: |
[pt] Todos os dados constantes dos documentos são de inteira responsabilidade de seus autores. Os dados utilizados nas descrições dos documentos estão em conformidade com os sistemas da administração da PUC-Rio. [en] All data contained in the documents are the sole responsibility of the authors. The data used in the descriptions of the documents are in conformity with the systems of the administration of PUC-Rio. |
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Referência(s): |
[pt] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/ETDs/consultas/conteudo.php?strSecao=resultado&nrSeq=61867&idi=1 [en] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/ETDs/consultas/conteudo.php?strSecao=resultado&nrSeq=61867&idi=2 |
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DOI: | https://doi.org/10.17771/PUCRio.acad.61867 | ||||||||||||
Resumo: | |||||||||||||
With technological advances, several companies have adopted a business model
focused on the decentralization of supply. Companies create environments that bring
together and connect people with common interests (supply and demand). In this context,
the company becomes the enabler of self-sufficient networks, allowing its users to buy
and hire products and services directly from each other. The participants of these
networks are constantly relating to strangers through digital interfaces and, in this
scenario, it is essential that the platforms manage to assist in building trust between those
involved. Various mechanisms are used by platforms to mediate connections and offer
buyers viable ways to assess the risks and conditions that exist before deciding to move
forward with a negotiation. This paper investigated the efficiency of the mechanisms used
by platforms and how buyers behave during the trust-building process. To this end, this
work surveyed the existing literature on the subject and applied a series of survey
techniques for evaluation and discussion with users about these mechanisms, evaluating
their effects and their effectiveness in stimulating trust. It can be concluded that interfaces
are efficient means to help the buyer to analyze the reliability of the seller and to evaluate
the risk of a purchase, but they are not totally sufficient to stimulate the concretization of
a negotiation if there are no external guarantees from the provider that the negotiation
will be successful. With this, the design field gains a theoretical set about the results and
effects of the application of these mechanisms, helping in the decision making about
which ones can be used to have the desired effect on users.
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