Título: | CULTURAL TYPOLOGIES AND THE ORGANIZATIONAL LIFE CYCLE: A CASE STUDY | |||||||
Autor: |
DANIELLE PINHO VIEIRA DE CASTRO |
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Colaborador(es): |
PATRICIA AMELIA TOMEI - Orientador |
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Catalogação: | 21/MAR/2005 | Língua(s): | PORTUGUESE - BRAZIL |
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Tipo: | TEXT | Subtipo: | THESIS | |||||
Notas: |
[pt] Todos os dados constantes dos documentos são de inteira responsabilidade de seus autores. Os dados utilizados nas descrições dos documentos estão em conformidade com os sistemas da administração da PUC-Rio. [en] All data contained in the documents are the sole responsibility of the authors. The data used in the descriptions of the documents are in conformity with the systems of the administration of PUC-Rio. |
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Referência(s): |
[pt] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/ETDs/consultas/conteudo.php?strSecao=resultado&nrSeq=6142&idi=1 [en] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/ETDs/consultas/conteudo.php?strSecao=resultado&nrSeq=6142&idi=2 |
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DOI: | https://doi.org/10.17771/PUCRio.acad.6142 | |||||||
Resumo: | ||||||||
This essay focuses on analyzing the cultural management
through the organization life cycle. To reach this goal a
thorough
research was conducted involving a case study of TIM
Brasil -
Telecom Itália Mobile Brasil, a company of the Brazilian
telecommunications market, created in 2002. On the basis of
a
qualitative analysis, in this work was analyzed the
positioning of
the TIM Brasil in its different phases of life according to
some
cultural typologies identified in literature, and salient
the paper
of the market and the customers to the long ones of this
process.
The result of this study strengthens literature on the
referring
subject in the question of the strong correlation between
culture
and cycle of life, evidencing the importance of some
variable as:
process of communication, power structure and decision
process
in the management of the organizational change.
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